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Director of Marketing, Powered Vehicle Division

FOX Factory, Inc. ? Director of Marketing, Powered VehicleDivision ? Braselton, GA, (30517)
Job code: LI PSSXS
About the Company:
In 1974, Bob Fox startedracing his products in motocross and we haven't stopped racing since. FOX hasequipped vehicles and racers that have stood atop podiums in every sport wehave competed in ? from the sands of Baja to the dunes of Dakar.
For over three decades,FOX has been an industry leader in the design and development of highperformance shock absorbers and racing suspension products for snowmobiles,mountain bikes, motorcycles, ATVs, UTVs, off-road cars, trucks, and SUVs.
Ourteam of engineers perform rigorous tests with our athletes year round. The datawe collect from performance testing and our application of that knowledge toour product is what separates FOX from every other suspension company.
Position Overview:
FOXFactory, Inc., a fast-growing and dynamic company in Braselton, GA (30517) hasan exciting opportunity for a Director of Marketing for the Powered Vehicle Division.
TheDirector, PVD Marketing is responsible for the division's brand and marketingefforts and must possess demonstrable skills in both traditional and digitaltactics. As a key member of the marketing team, the Director, PVD Marketingwill manage the PVD marketing staff and set branding strategies designed tomaximize exposure and brand equity to endemic and non-endemic audiences whilemaintaining brand consistency that are in line with the corporate strategy.She/he will be responsible for building relationships with influencers (i.e.media, athletes, industry personalities, internal and external customers,etc.), the nurturing of marketing programs to maximize effectiveness,representing the company in the field, and the direction of inspiring andeducational content across all mediums.
Responsibilities includebut not limited to:
TheDirector, PVD Marketing will be responsible for, but not limited to programactivities such as:
BrandAmbassador for PVD
Managingdirect staff of marketing managers and partnering with Creative Services andPromotions
Ownsthe oversight of the PVD marketing activities calendar
Assistmarketing managers in the development of marketing programs that meetdivisional objectives
Managingoutside vendors and negotiating contracts
Athletepromotion and management
Contentdevelopment (i.e. PR, editorial, digital, product descriptions, etc.)
Maximizingbrand visibility and sales at events
Maintainingbrand consistency while tailoring messaging to specific markets
Requirements/ Qualifications:
Bachelors,Master's degree and/or demonstrable experience in a leadership role that alignswith the position's responsibilities
5+years managing a team responsible for creating marketing programs for aconsumer products company, preference given to action sports and/or poweredvehicle experience
Experiencein the management of event-related programs such as tradeshows, customermeetings, and internal events
Theability to write consumer-friendly content that effectively communicates atechnical product
Budgetcreation and management experiences
Vendormanagement experience
Strongproject management and organizational skills
Adesire to do whatever it takes to get the job done
PreferredQualifications:
Aninterest in powered on and off-road sports (i.e. snowmobiles, side-x-sides,moto, etc.) is highly desirable
Welook forward to hearing from you!



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